CHALLENGE

At Genentech, we embarked on a unique and exciting challenge together. Our mission was to energise the Customer Engagement Team, Marketing, and Medical colleagues, injecting a sense of fun and anticipation into their routine. The goal was clear: to create a series of spoof voice ads for an internal podcast that not only entertained but also inspired a winning spirit and a culture of continuous learning. The ads were designed to keep the audience engaged and eagerly anticipating each episode. Additionally, our collective responsibility was to name and develop the main branding for this podcast, enhancing its appeal and ensuring it resonated well with the team.

INSIGHT

Recognising that humour could be a powerful motivator and an effective educational tool, we decided to leverage comedy to elevate the podcast's appeal. We transformed standard informational material into engaging and memorable content by incorporating five key Unique Selling Points (USPs) of VABYSMO into the content. This approach was not only about entertaining but also about embedding important messages that were enjoyable and easy to recall.

SOLUTION

This project was a thrilling opportunity to think outside the box and create something genuinely enjoyable. We crafted a series of wacky, over-the-top spoof ads that aimed to give the sales reps a good laugh while breaking up the monotony of typical training material. Our creative liberty allowed us to push the boundaries of conventional corporate communications, particularly with a daring Trump-themed ad that received the green light. The feedback was overwhelmingly positive, with the team describing the ads as "hilarious and perfect." This response confirmed that our creative approach was not just successful in making learning fun but also in boosting team morale, inspiring a sense of camaraderie and shared laughter.