CHALLENGE

In line with Trinny's vision to support the revolutionary change of how women will buy, use and wear makeup in the future, Trinny and her team were looking to design and build a mobile-first eCommerce website.

INSIGHT

Deliver the consultative sale with outstanding customer engagement and sales through a truly personalised experience, encouraging individuals to return for additional recommendations, support and inspiration.

SOLUTION

An omnichannel approach allows the customer to live the Trinny MicroMoment experience as if she were in-store. A transactional gateway will also bridge payments, distribution of vouchers, gifting and an innovative auto-replenish function.