CHALLENGE

Introduce Lil-Lets' reusable tampon applicators to reduce period plastic waste, driving product awareness and highlighting environmental impact.

INSIGHT

Each woman using disposable tampons discards around 286 applicators annually, contributing to significant plastic waste. This statistic underscores the urgent need for sustainable menstrual solutions.

SOLUTION

Lil-Lets launched an advertising campaign visualising the problem by assembling 286 disposable applicators to depict the volume of waste. Accompanying assets demonstrated the reusable applicator's ease of use and environmental benefits, promoting a shift towards more sustainable menstrual practices.