CHALLENGE

Virgin Media run a national VOOM tour for business on a bus across 12 main cities where they give advice to start-ups and entrepreneurs and offered them a variety of broadband solutions. The campaign activity in and around the bus needed to be documented and published in social media.

INSIGHT

Amplify the helpful and supporting nature of the VOOM campaign.

SOLUTION

Fresh content to appeal to a younger audience that stands out in the busy world of B2B social media.