CHALLENGE

[MOCK] aimed to disrupt the food industry with a premium plant-based meat alternative that not only tastes great but also champions sustainability, health, and compassion. The challenge was to introduce [MOCK] as a premium choice in the food service sector and to communicate its unique selling points effectively to a broader audience.

INSIGHT

As awareness of environmental sustainability, animal welfare, and health benefits of plant-based diets grows, so does consumer demand for high-quality, plant-based meat alternatives. [MOCK]'s insight was that offering a premium, chef-quality product could cater to the untapped market segment seeking sustainable yet luxurious food options.

SOLUTION

DosTwo crafted the [MOCK] brand from the ground up, focusing on every aspect of the marketing funnel. The approach was holistic, involving the development of the [MOCK] brand book, packaging, comms plan, and social media strategy, among others. By positioning [MOCK] as a brand that stands for more than just food — a champion for change — DosTwo appealed to everyone from flexitarians to those deeply concerned about their impact on the planet. The comprehensive branding and marketing strategy highlighted [MOCK]'s commitment to sustainability, health, and delicious taste, setting it apart as a premium option in the plant-based food sector.