CHALLENGE

Name, brand, and position an alternative fine wine retailer that features advanced shopping technology similar to Amazon Go stores.

INSIGHT

Research showed that there was a niche market for younger wine fans of an alternative demographic who could be activated with the right challenger brand to go up against the mainstream market leaders in Laithwaites & Majestic.

SOLUTION

A stand-out young, fresh brand for a wine subscription service with an edgy name to match. Customers would use an app to buy curated wines tailored to their taste and then choose to either pick them up in-store or arrange a courier same-day delivery.