CHALLENGE

Nivea aimed to launch its Pearl and Beauty Deodorant as a fashion essential for young women through a nationwide through-the-line campaign, emphasising its role in their daily routine.

INSIGHT

The joy of getting ready is a cherished part of many women's day, sometimes even surpassing the events they prepare for. Nivea Pearl and Beauty Deodorant is integral to this ritual, enhancing their confidence and style.

SOLUTION

We celebrated the ritual of getting ready in our campaign, positioning Nivea Pearl and Beauty as an indispensable part of this daily moment. The campaign unfolded across nationwide poster ads and was featured in women's weekly and monthly magazines throughout the summer of 2007, cementing its status as a fashion must-have.